What’s the best method to optimize your product showcase on store shelves through strategic shelf positioning for maximum sales performance?
In the world of retail, where every inch of shelf space counts, strategic shelf positioning can significantly impact sales. Let’s explore some simple yet powerful tricks for maximizing the effectiveness of your shelves.
Cross-merchandising
Ever noticed how some stores put things together that seem to go hand in hand? That’s cross-merchandising, a shelf positioning method of placing related items side by side, stores make it easier for shoppers to find what they need and encourage them to buy more. For example, if you see chips next to dips, you might be more tempted to grab both.
Planograms
Think of planograms as maps for your shelves. They tell you where to put each product so that everything looks nice and sells well. They consider things like what’s popular, what’s on sale, and what goes well together. Following a planogram helps stores keep things organized and helps shoppers find what they want faster.
The Eye Level
Eye level based product positioning on shelves commands premium attention from shoppers. Different parts of the shelf catch shoppers’ eyes at different heights. Let’s break it down:
Eye Level (1.2–1.5m):
This is where most people naturally look first. It’s like the prime spot on the shelf. Stores often put the most important stuff here, like new products or things they want to sell a lot of.
Stretch Level (above 1.8m):
These shelves are higher up, so not everyone can easily reach them. Stores use this space for things that aren’t needed every day or are big and bulky, like holiday decorations.
Touch Level (0.9m — 1.2m):
This is where most people can easily reach. Stores put everyday stuff here, like snacks or shampoo, so you can grab them easily.
Squat Level (below 0.9m):
These shelves are low down, perfect for kids or small pets. You might find toys or pet supplies here, things that little ones might like.
When it comes to boosting sales, the placement of your products within a retail store can make all the difference. Here are five strategic locations to consider for your custom retail display:
Near the Cashier Counter
Take advantage of impulse buying by positioning your display near the cashier counter. Smaller items are often purchased impulsively, but larger purchases are not uncommon either. This is a prime opportunity to capitalize on consumer behavior.
Where Customers Wait
Whether it’s in line at the cashier counter or at the deli counter, customers spend time waiting throughout their shopping experience. Placing your display in these areas can attract attention and encourage impulse purchases, especially with engaging graphics and a strong call to action.
Next to Cross-Sell Opportunities
Utilize cross-selling by placing your display near products that complement yours. For instance, if your company sells laptop cases, positioning your display near the laptops can prompt customers to consider purchasing both items.
End of Aisle (End-Cap Placement)
End-cap displays hold significant sway in retail spaces. Positioned at the end of each aisle, they catch customers’ eyes as they navigate the store. Whether permanent or temporary, end-cap displays offer prime visibility and accessibility for your products.
Outside Store Entrance
Placing a display outside the entrance ensures maximum exposure to passing customers. This prime location allows your message to be heard before customers are bombarded with other advertising inside the store.
Things to Note:
By strategically aligning shelf positioning with consumer behavior and preferences, retailers can optimize sales and enhance the shopping experience for customers of all ages and backgrounds. From cross-merchandising to precise shelf placement, every aspect of shelving strategy plays a crucial role in driving retail sales growth and fostering customer loyalty.
Remember, the ideal shelving location varies based on store type and product. Convenience stores may benefit more from displays near the entrance, while larger grocery stores might prioritize end-cap placements.
After placing your shelving display, gauge its effectiveness by analyzing the numbers. Calculate the return on investment (ROI) to ensure your shelving strategy is yielding the desired results. If adjustments are needed, our team of creative retail designers can collaborate with you to optimize your shelving design and placement, aligning with your sales goals and maximizing ROI.
